- 1 partner, with its news in your 8 a.m. brief
- Partner program, tiers, portals and contacts
- Capabilities, offerings and certifications
- Battle cards and your deck library
- Up to 3 people and one storage connection
Your partner business lives in eleven places. None of them talk.
- The tier criteria are in one tab, the MDF claims in another.
- The account overlaps arrived as a spreadsheet from a partner’s ops team. Three weeks ago.
- The battle card is in a deck nobody can find five minutes before the call.
- The news about your biggest partner reached you from a customer.
You are the system of record. And you are tired.
The job you were hired for is the job you never get to.
Partner leaders are paid to build relationships, open doors and co-sell. Instead the week goes to chasing claims, rebuilding decks and answering “who owns that account?”
- Partner meetings pushed, again, to make a portal deadline.
- Outreach that never goes out, because writing it takes an evening.
- A QBR built the night before, from numbers you don’t fully trust.
- A tier you missed by four certifications you didn’t know you were short.
- Saturday mornings at the desk, catching up.